Author: Business and Management Research

Five Trending Financial Services Research Topics To Watch In 2019

The best advice and best service in financial services happens in real-time and is based on customer behavior, using principles of Big Data, mobility, and gamification. – Brett King Financial services is one industry that digitalization has taken by a storm. Money is no more in the form of paper, and banks have changed their […]

What Are Biggest Risks To The Global Economy In 2019?: Future Research Topics In Economy & Finance

In this global economy, no jobs are safe. High-speed Internet connections and low-cost, skilled labor overseas are an explosive combination. – Bob Taft Global economic growth though expected to be 2.6 % in 2019 and at 2.7 % in 2020 do not provide the complete picture.  Many factors are affecting the global economy in 2019 […]

Application Of Augmented Reality For Boosting Experiential Marketing Initiatives And Enhancing Outcomes

BUSINESS AND MANAGEMENT Marketing  Application of Augmented Reality for boosting Experiential Marketing Initiatives and Enhancing Outcomes Sep 20, 2019 In brief This article briefly presents a look into the tremendous potential of augmented reality in the domain of experiential marketing. The article also highlights how augmented reality is being used in diverse industry sectors to […]